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HENNEZ MAURITZ & ME
Installation
Dress Code, ISELP- Brussels
2009
THE EMBROIDERY
IS MY WAY TO RESIST
TO TODAY’ S STYLE
Hennez Mauritz & me is a fashion brand where "Hennez" is H, "Mauritz" is M, and “me”, is us.
For the season 2009/2010, Hennez Mauritz & me has produced a new clothing collection embroidered on a multitude of pieces of clothes by the fashion colossal H & M.
Behind the innocent facade of these pop clothes, are revealed some symptoms of western society which is completely off its axis.
The project is presented recreating in the exhibition venue a sort of store where the public could give a look at the collection, and browse the magazine H&M&ME which presents the clothing collection.
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